You already know and mailing list can be a profitable venture but don't make that mistake of trying to host a mailing list on your own server. The last thing you want to do is have your domain name be labeled as a spammer and once you manage to build a mailing list which has thousands of e-mails, you will want to avoid the extra load on your server by alleviating the need to use your own resources to send e-mails to your list.
There are many e-mail list management services available on the Internet for you to choose from. I strongly recommend staying clear of free e-mail list management options because most free services have rules and stipulations that you must follow and many of them require you to include a link back to them in every e-mail that you send out to your list. This can be a burden and your hard earned traffic will be leaked directly benefiting someone else.
Aside from the strict free e-mail list service's terms of use, you also want to ensure the service you choose is going to be around for a while. Switching from one list management service to another requires you to import your subscribers and have them reconfirm their subscription. Webmasters who have undergone this process will verify that the loss of subscribers is substantial when they are forced to reconfirm their entire list. If you are going to take the time to build the list, do it right. Start with a real service and follow through because the work you put into your list will certainly pay of later.
Without a doubt the two best e-mail list services are Aweber and Getresponse. Both of these services have been available for years and provide outstanding autoresponder tools and list management options that are essential when managing a high converting list. The analytical tools these services offer provide great benefit in evaluating and tweaking your outgoing e-mails as well as allow you to specify personalized thank you delivery pages. Everything you can do to ensure your subscribers have an original experience will further enhance your lists reputation and therefore benefit your pocketbook.
One good way to run your mailing list is to start off by offering subscribers a free gift to join. Once a subscriber joins you should have your autoresponder set up to automatically send your subscriber the first e-mail which contains the free gift you promised. Then every few days after your autoresponder should send your members a new e-mail offering valuable content and offerings to build trust. Once you send out around 5 to 6 e-mails you can test your list by including an affiliate offer which you recommend the product.
As a word of caution, when you do recommend a product to your mailing list subscribers, make sure the product you are recommending is worth the price, useful, and something that you would use your self. As the old saying goes, it's difficult to build a reputation but very easy to destroy one. If you make the mistake, even once, of recommending a bad product, you will lose the respect of your list subscribers and your sales volume will suffer.
But if you run your mailing list with dignity and respect, you can reap the rewards of high monetary gains, as a properly ran mailing list can definitely turn into a valuable asset.
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