Many webmasters find it rather difficult to scrub the web for links which makes them resort to other tactics when trying to increase pagerank. One such tactics is locating and purchasing expired domain names which already have pagerank. Once these domains are acquired, the buyer will revive the website by adding some content and fill the new site up with links that point to their own websites. Since the domain name that was acquired still has pagerank, the new owner will hope that the transfer snuck under the radar of the Google algorithm. If the venture is successful, the new domain owner will be rewarded with valuable incoming links which will help their own websites climb in the search engine rankings.
This tactic of purchasing expired domain names may be successful but positive results are not guaranteed. Many webmasters purchase expired domain names just to learn that that pagerank has been wiped out by Google immediately following the transfer. It is no secret that Google does not like this shady activity and is aware that this tactic is practiced. It has been noted that Google does its best to prevent this type of link building strategy by eliminating all the existing pagerank as soon as a domain is transferred to a new owner.
But just as there have been reports of failure, there have also been many reports of success. It is still unclear as to why certain expired domains retain pagerank while others are wiped clean. Some webmasters predict that Google detects a server change or a registry contract change. Some webmasters claim that pagerank can be maintained if the buyer manages to acquire a hosting account on the same server where the old domain was previously hosted on. Other methods to retain valuable pagerank say that it is good practice to register the domain name under the exact same name as the previous owner. But falsely registering a domain name is against many registrars terms of services and may lead into trouble later on.
Even though there have been reports of successful expired domain purchases which provided benefit for the new owner, we feel that time is better spent ensuring future success rather than focusing on quick temporary solutions. Without a doubt, Google will continually enhance their algorithms and eventually this technique will be history. In the meantime, you may be able to score a few incoming links but we feel this practice should not be relied upon for steady website growth.
Instead of partaking in the many various link building schemes, we suggest you spend your time building natural back links which Google approves of. Once Google reaches the technology level where it can successfully evaluate all parameters of hosting and ownership, your domains may receive a Google penalty which will ultimately provide more negative effects than good.
Purchasing expired domain names is still okay if you plan to develop a real website on the domain, but purchasing expired domain names with the intentions of draining pagerank is a practice that will hold little or no value in the future.
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